The Wall Street Journal goes deep with niche coverage strategy

http://digiday.com/publishers/wall-street-journal-goes-deep-niche-coverage-strategy/

It’s hard out there for a general interest site. The economics of the Web rewards publishers that either go huge or stay niche — and squeezes out anyone caught in the middle. The Wall Street Journal sees an opportunity to stay broad but go specific as well. Last week, the site launched Logistics Report, a vertical site focused on the global story of trade and transportation infrastructure. The effort, staffed initially with five, has included coverage of train horn blast problems in Savannah, Georgia and why furniture companies such as Ashley Furniture and La-Z-Boy are taking control of their supply chains.