Andrew: This is a big shift in the agency space.

Publicis Worldwide gets in on the startup incubator game

http://digiday.com/agencies/publicis-startup-incubator/

Now more than ever startups are the belles of the ball, and the latest to join the ranks of potential suitors are ad agencies. Publicis Worldwide making its move, opening up a co-working space based out of The Trampery in Old Street, London, which will also house the agency’s incubator program for startups. The Publicis Drugstore is a £1 million ($1.6 million) project set to open in mid-October that will offer co-working space, organize hackathons and start a full-blown accelerator program for startups, as well as offering match-making services between startups and its clients. The cynic would say this is another desperate agency ploy to hang out with the cool kids, not to mention a way to cherry-pick hot startups to work with in order to impress their clients.