Avoid This Mobile Checkout Mistake

http://www.getelastic.com/avoid-this-mobile-checkout-mistake/

What’s the biggest mistake I see among online retailers’ mobile sites? “Invisible” guest checkout. That’s guest checkout that exists, but is buried so far, it’s too easy to miss.

Why hiding guest checkout is terrible, just terrible. Hiding guest checkout in the first screen after this action amps the perceived difficulty of completing a purchase — a major source of friction, as it gives the impression that registration is required. Read More…