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Cognitive, Digital Marketing

Two months in: How the 1-800 Flowers Facebook bot is working out

June 27, 2016 Andrew

http://digiday.com/brands/two-months-1-800-flowers-facebook-bot-working/

1-800-Flowers’ three new AI tools (the chatbot, its integration with Amazon Alexa and its online IBM Watson concierge service) have together attracted orders in the tens of thousands.

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