In the heart of the holiday retail season, two classes of retailers have emerged as 87% of retail websites have significant mobile user experience deficits while 13% thrill mobile visitors and ring the mobile cash register.
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The challenge: making a full, rich desktop website fit in the palm of your hand. This is no small ask of marketers who are not minimalists and web teams who are not mobile natives.
Andrew: Written by yours truly and published by IBM. Much more strategic digital marketing content to follow.