http://www.wired.com/2015/09/atavist-kills-native-app-platforms-web-rule-news/

Five years ago, a native app seemed like the best way to design and showcase their stories. But since then, they say, “the web caught up.” “Not only was there very little we could do in a native app that we couldn’t do on the web, but the structures of the native app environment made it nearly impossible to design well for both,” they write.