Ad blocking is every publisher’s problem now

http://digiday.com/publishers/ad-blocking-every-publishers-problem-now/

The conventional wisdom around ad blocking was that it was a problem exclusively for sites covering topics like technology and video games, or those in European markets. Think again. Ad blocking is quickly becoming a widespread and difficult-to-solve problem across global publishing. The global ad-blocking user base has ballooned to 144 million monthly active users, according to a recent report from Adobe and PageFair, which measures ad-blocking rates.