Copyranter: Digital is destroying all creativity

http://digiday.com/agencies/sorry-digital-destroying-creativity/

Mark Duffy has written the copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better than yours. Follow him on Twitter. The popular opinion — especially among you Digiday readers — is that the computer, attached to the Internet, has been a creative boon for creative people. That’s horse-hockey. It has created Sameness. Lazy, lame, search and steal, click and grab, copy and paste, Sameness. As my boss clearly laid out last week reporting on #TheDress phenomenon, digital “journalism” is more and more every day becoming viral (and non-viral) Sameness.