The Clever Way Amazon Gets Away With Not Always Offering The Lowest Prices (AMZN)
The average shopper likely thinks Amazon has the lowest prices anywhere on the web. That’s not always true. In fact, Amazon will tweak its prices many times per hour (equaling millions of individual price changes per day), taking advantage of the psychology of price perception. Amazon does this with a clever strategy that makes it seem like it undercuts its competition more often than it does.