Big Data: New Oil or Snake Oil?

Andrew: The vast majority of companies still struggle with ‘little’ data.

Big Data: New Oil or Snake Oil?

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There are two differing perspectives on Big Data and its value. One is that it is a valuable commodity that flows through an organization powering the engines of new insight and action, the other is that Big Data is no more than a collection of sometimes outrageous claims. Each argument has merit and interestingly, both […] The post Big Data: New Oil or Snake Oil? appeared first on WIRED.