Search Engines Thumbing Noses At FTC Over SEM Labeling — WSJ

Search Engines Thumbing Noses At FTC Over SEM Labeling — WSJ

http://feeds.marketingland.com/~r/mktingland/~3/IlQdv7m8rOk/wsj-search-engines-thumbing-noses-ftc-paid-organic-labeling-103665

The Wall Street Journal (WSJ) has implicitly issued a challenge to the FTC. Covering alleged non-compliance with the FTC’s 2013 directive to improve the demarcation between ads and content, the WSJ reports that paid ads have become harder to distinguish from “organic” results….