Golf Brands Are Trying to Bring Millennials Back to the Game With New Digital Focus | Adweek

http://www.adweek.com/news/technology/how-golf-brands-are-trying-bring-millennials-back-game-160566

Matt Rednor, creative agency MRY’s chief innovation officer, had some far more radical advice. “They need to digitize the course,” said Rednor. “Maybe lights go up so you can see the putting line to help you make it. The clubs could show you how to swing better, so it’s like there’s a coach with you.”