Market update: hello to Ello, goodbye to Facebook?

http://www.socialnomics.net/2014/09/26/market-update-hello-to-ello-goodbye-to-facebook/

Considering the huge variety of social media sites that were sprouting with remarkable regularity a few years ago, it seems like a reasonably long time since there was a new platform generating hype. Which perhaps explains the huge amount of buzz for ‘Ello’, a new alternative to Facebook that has been making waves off of the back of huge engagement over in San Francisco, and spreading around the world on a tide of media coverage.