The Four P’s of Analytics

Few fields change as fast as digital. New channels, new methods, new business models – and all of it demands new methods of measurement and analytics. As new technologies and practices disrupt the field, digital analytics practitioners adapt. In any given year, a few themes dominate, and right now, the topics dominating discussion at the enterprise digital analytics table are four P’s: prioritization, personalization, people and perspective.

The Average Webpage Is Now the Size of the Original Doom

Today the average webpage is about the same size, data-wise, as the classic computer game Doom, according to software engineer Ronan Cremin.

A compressed copy of the installer for the shareware version of Doom takes up about 2.39MB of space. Today’s average webpage, meanwhile, requires users to download about 2.3MB worth of data.