The Four P’s of Analytics

http://www.mis-asia.com/tech/data-centre/the-four-ps-of-analytics/

Few fields change as fast as digital. New channels, new methods, new business models – and all of it demands new methods of measurement and analytics. As new technologies and practices disrupt the field, digital analytics practitioners adapt. In any given year, a few themes dominate, and right now, the topics dominating discussion at the enterprise digital analytics table are four P’s: prioritization, personalization, people and perspective.

The Average Webpage Is Now the Size of the Original Doom

http://www.wired.com/2016/04/average-webpage-now-size-original-doom/

Today the average webpage is about the same size, data-wise, as the classic computer game Doom, according to software engineer Ronan Cremin.

A compressed copy of the installer for the shareware version of Doom takes up about 2.39MB of space. Today’s average webpage, meanwhile, requires users to download about 2.3MB worth of data.

MIT Cybersecurity Program to Accurately Detect Cyberattacks

http://bostinno.streetwise.co/2016/04/21/mit-cybersecurity-program-to-accurately-detect-cyberattacks/

A group of MIT researchers has sketched out a way to address a gap in cybersecurity that exists between human and machine. Human-made rules, which are meant to alert the system of an attack, don’t work unless an attack exactly matches one of those rules. Machine-learning measures typically rely on anomaly detection. Consequently, false alarms aren’t uncommon and the system starts to distrust itself.