The Challenge Of Connecting The Unconnected
Every time we return to or sign up for an Internet service (e.g. Facebook, Google, Gmail, YouTube, etc.), we rely on what UX experts call a “mental model” for navigating through the choices. A mental model is essentially a person’s intuition of how something works based on past knowledge, similar experiences and common sense. So even when something is new, mental models help… Read More
Brad Feld in Boston: ‘Let Go’ of the Build-a-Lasting-Company Mantra
Prominent venture capitalist (and former Bostonian) Brad Feld is back in the Hub this week, sharing insights on company-building that are gleaned in part from a new book by his uncle, Charlie Feld. Among the stops made by Brad and Charlie…
What I Wish My CMO Knew About Brand Identity
Today’s anonymous contributor wishes the CMO knew that successful brands aren’t built on having perfect marketing materials, but on having personality and a voice. The post What I Wish My CMO Knew About Brand Identity appeared first on Marketing Land.
How This Woman Became The Top Reviewer On Amazon And Started Getting Tons Of Free Stuff (AMZN)
Being Amazon’s top reviewer comes with some sweet perks. Just ask Joanna Daneman, a Delaware woman who has achieved Amazon’s Hall of Fame recognition 12 different years, making her the #1 Hall Of Fame reviewer of all time.
Andrew: An amazing and inspiring look into the core of a company – and its impressive founder.
A Long, Ugly Year of Depression That’s Finally Fading
Yesterday morning I woke up early to speak at the Business of Software conference in Boston. It was my first time there, and it’s an exceptional group. Then, after some meetings, I spoke in the afternoon at Hubspot’s Inbound conference (thankfully just across a long skybridge that connects Boston’s World Trade Center from its Convention Center). This morning, I woke up even earlier and caught a plane to Denver, where I presented on a panel with Moz’s investor, Brad Feld as well as Ben Huh of Cheezburger and Bart Lorang of FullContact at Denver’s Startup Week. Tomorrow, I’ll be reprising my role of organizer for Foundry’s CEO Summit (despite no longer being CEO).
Design Is Eating The World
The future, will not be made as much as it will be designed and anyone who wants to have a successful future, needs to learn design skills. Related posts: The Future by Design The New Industrial… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Why Getting It Wrong Is the Future of Design
We have figured out the rules of creating sleek sophistication. We know, more or less, how to get it right. Now, we need a shift in perspective that allows us to move forward. We need a pole right through a horse’s head. We need to enter the third stage of this cycle. It’s time to stop figuring out how to do things the right way, and start getting it wrong.