Few fields change as fast as digital. New channels, new methods, new business models – and all of it demands new methods of measurement and analytics. As new technologies and practices disrupt the field, digital analytics practitioners adapt. In any given year, a few themes dominate, and right now, the topics dominating discussion at the enterprise digital analytics table are four P’s: prioritization, personalization, people and perspective.
Last year we saw the next generation of aircraft powered by the capabilities of Internet of Things (IoT) and Big Data hit scales that have never seen before. What does the future hold?
This is real. A Scrum Master in ninja socks has come into your office and said, “We’ve got to budget for apps.” Should it all go pear-shaped, his career will be just fine.
You keep your work in perspective by thinking about barrels of cash. You once heard that a U.S. dry barrel can hold about $100,000 worth of singles. Next year, you’ll burn a little under a barrel of cash on Oracle. One barrel isn’t that bad. But it’s never one barrel. Is this a 5-barrel project or a 10-barreler? More? Too soon to tell. But you can definitely smell money burning.
Is the solar panel & battery combo ready to change energy markets?
The big idea right now for solar and batteries is this: put solar panels on your roof, a battery in the backyard (or basement), and become utterly independent from the power…
What It Means When Law Firms And Startups Give Away Legal Documents
Over the past five years, law firms in Silicon Valley, New York and Boston have put online – for free – the documents that startups need to execute basic legal transactions. But as big law firms mimic their small clients’ “freemium” business development model, they face increasing competition from startup companies seeking to disrupt the legal industry.
The Rapidly Disappearing Business of Design
By almost every measure, 2014 was a breakthrough year for design and big business. Any list of highlights would include John Maeda joining the ranks of Kleiner Perkins as a partner, Jony Ive re-asserting Apple’s product vision and IBM rapidly building the largest design team on the planet. Beyond all of the hype, we can […]
Using Algorithms to Predict the Next Outbreak
A system whose development I’ve led over the past seven years harvests large-scale digital histories, encyclopedias, social and real-time media, and human web behavior to calculate real-time estimations of likelihoods of future events. Essentially, our …
How brick-and-mortar Pep Boys used data to reinvent itself as a digital brand
In some ways, Pep Boys is the quintessential heritage retailer. Founded in 1921, the automotive chain is a Philadelphia institution. The company’s famous spokesmen — Manny, Moe and Jack, modeled after the company’s three founders — are as definitively “Philly”as eating cheesesteaks and hating on the Giants. At a time when all national retailers must go digital or die, how can such a brick-and-mortar brand make the transition to online?
A Former Googler Explains Why It’s Critical For People To Learn To Code
Khan Academy is an online learning nonprofit company that aims to make high-quality education free for anyone with an internet connection. What was originally a one-man operation — former hedge fund analyst Sal Khan would make educational videos after work — is now a global initiative with funding from the Bill & Melinda Gates Foundation and Google. Bill Gates himself even uses the platform. As of February 2014, the site had 10 million monthly users, a huge increase from the 144,000 who were on the site in early 2010.
What’s Up With That: Boarding Airplanes Takes Forever
Waiting to get on an airplane sucks. Is it possible that there’s a better way?