Category Archives: Digital Marketing

Market update: hello to Ello, goodbye to Facebook?

Market update: hello to Ello, goodbye to Facebook?

http://www.socialnomics.net/2014/09/26/market-update-hello-to-ello-goodbye-to-facebook/

Considering the huge variety of social media sites that were sprouting with remarkable regularity a few years ago, it seems like a reasonably long time since there was a new platform generating hype. Which perhaps explains the huge amount of buzz for ‘Ello’, a new alternative to Facebook that has been making waves off of the back of huge engagement over in San Francisco, and spreading around the world on a tide of media coverage.

Enterprise App Marketplaces Respond To Pain Points In Corporate IT

Enterprise App Marketplaces Respond To Pain Points In Corporate IT

http://feedproxy.google.com/~r/Techcrunch/~3/SzXcozXOUhQ/

Enterprise application marketplaces have grown significantly in number and stature in recent years. This trend has emerged as a response to developers in corporate IT departments who are stifled by lengthy procurement processes, locked into long contracts and highly restricted when it comes to deploying exciting products offered by startup vendors. Read More

Avoid This Mobile Checkout Mistake

Avoid This Mobile Checkout Mistake

http://www.getelastic.com/avoid-this-mobile-checkout-mistake/

What’s the biggest mistake I see among online retailers’ mobile sites? “Invisible” guest checkout. That’s guest checkout that exists, but is buried so far, it’s too easy to miss.

Why hiding guest checkout is terrible, just terrible. Hiding guest checkout in the first screen after this action amps the perceived difficulty of completing a purchase — a major source of friction, as it gives the impression that registration is required. Read More…