Category Archives: Digital Marketing

The Average Webpage Is Now the Size of the Original Doom

Today the average webpage is about the same size, data-wise, as the classic computer game Doom, according to software engineer Ronan Cremin.

A compressed copy of the installer for the shareware version of Doom takes up about 2.39MB of space. Today’s average webpage, meanwhile, requires users to download about 2.3MB worth of data.

Advertisers Only Need Four Apps To Identify You | Motherboard

Just a handful of apps installed on your phone can reveal much more about you than you may realize.

A study from the French Institute for Research in Computer Science and Automation found the majority of mobile phone users can be re-identified in a dataset by as few as four of the apps they had installed on their smartphones, raising privacy concerns as platforms increasingly share app data with advertisers.

Digital Lift: Digital Success Principles for Marketing Leaders

I am excited to introduce Digital Lift: Digital Success Principles for Marketing Leaders.


It is available on, here.

Much more strategic guidance than practitioner’s tool, the principles represent the experience of more than a thousand marketers and data and results from thousands of digital marketing programs.

I welcome your feedback and would be happy to provide deeper context for any of the principles. Reach me on or

If content is king, we need a revolt and someone needs to kill him

We’re drowning in excess, in a world where everyone can make everything and the democratization of creativity, but what if the wisdom of crowds is a myth? Maybe we should focus on quality and not participation, maybe we need a way to bring the best to the top.  Maybe the reaction to a time of abundance is that in the future, less is more.

You say advertising, I say block that malware

The real reason online advertising is doomed and adblockers thrive? Its malware epidemic is unacknowledged, and out of control.

The Forbes 30 Under 30 list came out this week and it featured a prominent security researcher. Other researchers were pleased to see one of their own getting positive attention, and visited the site in droves to view the list.

On arrival, like a growing number of websites, Forbes asked readers to turn off ad blockers in order to view the article. After doing so, visitors were immediately served with pop-under malware, primed to infect their computers, and likely silently steal passwords, personal data and banking information. Or, as is popular worldwide with these malware “exploit kits,” lock up their hard drives in exchange for Bitcoin ransom.

When It Comes to UX Design, Simplicity Is Overrated

Is simplicity a real thing? Or is design the pursuit of something else entirely? A Logic 101 professor once explained to the class I was in that a major factor in screaming matches between people is the lack of a shared definition of a key term. “Clean,” for example, can be measured in degrees. It can mean very different things to people depending on their standards of cleanliness. Then there’s a word like “simple.” Two people can have very different definitions of a word like that. Designers, in particular, most definitely do.

A Two-Class Mobile Retail Society: The Haves and Have Nots | IBM Commerce Blog

In the heart of the holiday retail season, two classes of retailers have emerged as 87% of retail websites have significant mobile user experience deficits while 13% thrill mobile visitors and ring the mobile cash register.

The challenge: making a full, rich desktop website fit in the palm of your hand. This is no small ask of marketers who are not minimalists and web teams who are not mobile natives.

Andrew: Written by yours truly and published by IBM. Much more strategic digital marketing content to follow.