Category Archives: Digital Marketing

The Four P’s of Analytics

Few fields change as fast as digital. New channels, new methods, new business models – and all of it demands new methods of measurement and analytics. As new technologies and practices disrupt the field, digital analytics practitioners adapt. In any given year, a few themes dominate, and right now, the topics dominating discussion at the enterprise digital analytics table are four P’s: prioritization, personalization, people and perspective.

The Average Webpage Is Now the Size of the Original Doom

Today the average webpage is about the same size, data-wise, as the classic computer game Doom, according to software engineer Ronan Cremin.

A compressed copy of the installer for the shareware version of Doom takes up about 2.39MB of space. Today’s average webpage, meanwhile, requires users to download about 2.3MB worth of data.

Advertisers Only Need Four Apps To Identify You | Motherboard

Just a handful of apps installed on your phone can reveal much more about you than you may realize.

A study from the French Institute for Research in Computer Science and Automation found the majority of mobile phone users can be re-identified in a dataset by as few as four of the apps they had installed on their smartphones, raising privacy concerns as platforms increasingly share app data with advertisers.

Digital Lift: Digital Success Principles for Marketing Leaders

I am excited to introduce Digital Lift: Digital Success Principles for Marketing Leaders.


It is available on, here.

Much more strategic guidance than practitioner’s tool, the principles represent the experience of more than a thousand marketers and data and results from thousands of digital marketing programs.

I welcome your feedback and would be happy to provide deeper context for any of the principles. Reach me on or