Category Archives: Digital Marketing

For $1,000, Anyone Can Purchase Online Ads to Track Your Location and App Use

https://www.eurekalert.org/pub_releases/2017-10/uow-fa101817.php

“The researchers discovered that an individual ad purchaser can, under certain circumstances, see when a person visits a predetermined sensitive location — a suspected rendezvous spot for an affair, the office of a company that a venture capitalist might be interested in or a hospital where someone might be receiving treatment — within 10 minutes of that person’s arrival. They were also able to track a person’s movements across the city during a morning commute by serving location-based ads to the target’s phone.”

Andrew: This is a scary and fascinating use of technology. Further, it is but a glimpse into the digital advertising underworld. Thumbs up to the team at the University of Washington for the impressive work.

Outsourcing Giant Wipro has a $450 Million Agency

https://digiday.com/marketing/outsourcing-giant-wipro-450-million-agency/

“Count one more new agency entrant that can boast serious scale. Over the last few years, Wipro, the software and outsourcing giant based out of India, has slowly put muscle behind Wipro Digital, its agency and design services arm.”

Andrew: the agency-consultancy-outsourcer convergence marches forward. Expect even greater upheaval on this front.

The Four P’s of Analytics

http://www.mis-asia.com/tech/data-centre/the-four-ps-of-analytics/

Few fields change as fast as digital. New channels, new methods, new business models – and all of it demands new methods of measurement and analytics. As new technologies and practices disrupt the field, digital analytics practitioners adapt. In any given year, a few themes dominate, and right now, the topics dominating discussion at the enterprise digital analytics table are four P’s: prioritization, personalization, people and perspective.

The Average Webpage Is Now the Size of the Original Doom

http://www.wired.com/2016/04/average-webpage-now-size-original-doom/

Today the average webpage is about the same size, data-wise, as the classic computer game Doom, according to software engineer Ronan Cremin.

A compressed copy of the installer for the shareware version of Doom takes up about 2.39MB of space. Today’s average webpage, meanwhile, requires users to download about 2.3MB worth of data.