Why You Shouldn’t Have a Mobile Marketing Strategy
Posted by willcritchlow Before I start, I should address the irony of writing this post on a site that isn’t yet designed for mobile. I don’t make those decisions, nor have the insight into the development backlog. I still think this is the community to have this discussion with, so I’ll just have to put up with the irony. This post isn’t really about responsive websites, though. I wanted to address a broader question. There are a few marketing topics that seem to make it into board rooms sooner than others. Social media was one – I’ve heard a lot of senior people ask “what’s our social strategy?” over the years and now I’m hearing “what’s our mobile marketing strategy?”. That’s why I picked mobile as my topic for our upcoming SearchLove conference in London.
Andrew: An amazing and inspiring look into the core of a company – and its impressive founder.
A Long, Ugly Year of Depression That’s Finally Fading
Yesterday morning I woke up early to speak at the Business of Software conference in Boston. It was my first time there, and it’s an exceptional group. Then, after some meetings, I spoke in the afternoon at Hubspot’s Inbound conference (thankfully just across a long skybridge that connects Boston’s World Trade Center from its Convention Center). This morning, I woke up even earlier and caught a plane to Denver, where I presented on a panel with Moz’s investor, Brad Feld as well as Ben Huh of Cheezburger and Bart Lorang of FullContact at Denver’s Startup Week. Tomorrow, I’ll be reprising my role of organizer for Foundry’s CEO Summit (despite no longer being CEO).
4 Ways To Beat Disruptive Innovation
We need to focus on how we can learn, not what we think we know.
The New Digital Battlefields
Most enterprises will not be able to adapt to the new digital battlefields, because adopting new skills today takes more than just hiring and procurement. It requires systemic thinking. Related… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Andrew: This is a big shift in the agency space.
Publicis Worldwide gets in on the startup incubator game
Now more than ever startups are the belles of the ball, and the latest to join the ranks of potential suitors are ad agencies. Publicis Worldwide making its move, opening up a co-working space based out of The Trampery in Old Street, London, which will also house the agency’s incubator program for startups. The Publicis Drugstore is a £1 million ($1.6 million) project set to open in mid-October that will offer co-working space, organize hackathons and start a full-blown accelerator program for startups, as well as offering match-making services between startups and its clients. The cynic would say this is another desperate agency ploy to hang out with the cool kids, not to mention a way to cherry-pick hot startups to work with in order to impress their clients.