Category Archives: Digital Marketing Strategy

A Two-Class Mobile Retail Society: The Haves and Have Nots | IBM Commerce Blog

https://www.ibm.com/blogs/commerce/articles/2015/11/24/a-two-class-mobile-retail-society-the-haves-and-have-nots/

In the heart of the holiday retail season, two classes of retailers have emerged as 87% of retail websites have significant mobile user experience deficits while 13% thrill mobile visitors and ring the mobile cash register.

The challenge: making a full, rich desktop website fit in the palm of your hand. This is no small ask of marketers who are not minimalists and web teams who are not mobile natives.

Andrew: Written by yours truly and published by IBM. Much more strategic digital marketing content to follow.

Software Is The New Oil

http://avc.com/2015/10/software-is-the-new-oil/

It makes sense to me that software is the oil of the information revolution. Companies that control the software infrastructure of the information revolution will sit back and collect the economic surplus of the information revolution and that will be a path to vast wealth and economic power. It has already happened but I think we are just beginning to see the operating leverage of these software based business models. 

Airlines try to woo customers back to their own websites

http://www.businessinsider.com/r-airlines-try-to-woo-customers-back-to-their-own-websites-2015-9

Airlines are trying to draw passengers away from low-price comparison sites and back to their own home pages, seeking to boost profits by selling them extra services such as additional legroom or access to airport lounges.

Airlines across Europe and the United States are experimenting with strategies to bring travelers back to their own websites. These range from improving the booking process to adding fees for tickets booked using third-party distributors, which themselves charge airlines for their services.

Big Data: Too Many Answers, Not Enough Questions

http://www.forbes.com/sites/bernardmarr/2015/08/25/big-data-too-many-answers-not-enough-questions/

One of my favorite examples of why so many big data projects fail comes from a book that was written decades before “big data” was even conceived. In Douglas Adams’ The Hitchhiker’s Guide to the Galaxy, a race of creatures build a supercomputer to calculate the meaning of “life, the universe, and everything.” After hundreds of years of processing, the computer announces that the answer is “42.” When the beings protest, the computer calmly suggests that now they have the answer, they need to know what the actual question is — a task that requires a much bigger and more sophisticated computer. This is a wonderful parable for big data because it illustrates one quintessential fact: data on its own is meaningless.

That Article You Just Read? A Robot Journalist May Have Written It

That Article You Just Read? A Robot Journalist May Have Written It

http://bostinno.streetwise.co/2015/02/01/journalism-automation-associated-press-and-others-use-robots-to-write-reports/

Last week, numerous news outlets—BostInno included—covered the quarterly earnings reports from major tech companies. But doing the stories requires both accuracy and speed, a challenging combination. Which is why certain news organizations are now bringing in the robots. Mere minutes after Apple released its record-breaking quarterly earnings report, the Associated Press had already published a story on the results. And while it may read a bit dry, there’s little indication in the body of the article that it wasn’t written by a human being. That is, aside from the lack of a byline, and one line at the very end of the piece: “This story was generated by Automated Insights using data from Zacks Investment Research.”