During the past two decades, retailing in the U.S. has been transformed by a dramatically different new sales channel, say University of Chicago economists Ali Hortacsu and Chad Syverson.
In the heart of the holiday retail season, two classes of retailers have emerged as 87% of retail websites have significant mobile user experience deficits while 13% thrill mobile visitors and ring the mobile cash register.
The challenge: making a full, rich desktop website fit in the palm of your hand. This is no small ask of marketers who are not minimalists and web teams who are not mobile natives.
Andrew: Written by yours truly and published by IBM. Much more strategic digital marketing content to follow.
It makes sense to me that software is the oil of the information revolution. Companies that control the software infrastructure of the information revolution will sit back and collect the economic surplus of the information revolution and that will be a path to vast wealth and economic power. It has already happened but I think we are just beginning to see the operating leverage of these software based business models.
Airlines are trying to draw passengers away from low-price comparison sites and back to their own home pages, seeking to boost profits by selling them extra services such as additional legroom or access to airport lounges.
Airlines across Europe and the United States are experimenting with strategies to bring travelers back to their own websites. These range from improving the booking process to adding fees for tickets booked using third-party distributors, which themselves charge airlines for their services.
One of my favorite examples of why so many big data projects fail comes from a book that was written decades before “big data” was even conceived. In Douglas Adams’ The Hitchhiker’s Guide to the Galaxy, a race of creatures build a supercomputer to calculate the meaning of “life, the universe, and everything.” After hundreds of years of processing, the computer announces that the answer is “42.” When the beings protest, the computer calmly suggests that now they have the answer, they need to know what the actual question is — a task that requires a much bigger and more sophisticated computer. This is a wonderful parable for big data because it illustrates one quintessential fact: data on its own is meaningless.
Half of all online ads are never seen by a human being, huge amounts of traffic and clicks come from bot networks, and fraud is rampant.
A breakthrough opportunity: cognitive marketing analytics.
That Article You Just Read? A Robot Journalist May Have Written It
Last week, numerous news outlets—BostInno included—covered the quarterly earnings reports from major tech companies. But doing the stories requires both accuracy and speed, a challenging combination. Which is why certain news organizations are now bringing in the robots. Mere minutes after Apple released its record-breaking quarterly earnings report, the Associated Press had already published a story on the results. And while it may read a bit dry, there’s little indication in the body of the article that it wasn’t written by a human being. That is, aside from the lack of a byline, and one line at the very end of the piece: “This story was generated by Automated Insights using data from Zacks Investment Research.”
The promise of big data still looms, but execution lags
When something is hyped as much as the notion of big data, there’s bound to be disappointment when results don’t meet expectations right this second. That realization — that implementation of big…
Mobile Commerce In 2015
The past year has represented a tipping point in mobile commerce investment, so as we enter a new year, we wanted to take stock by updating our m-commerce market map and offering our predictions for 2015.