Category Archives: Digital Marketing Strategy

Outsourcing Giant Wipro has a $450 Million Agency

https://digiday.com/marketing/outsourcing-giant-wipro-450-million-agency/

“Count one more new agency entrant that can boast serious scale. Over the last few years, Wipro, the software and outsourcing giant based out of India, has slowly put muscle behind Wipro Digital, its agency and design services arm.”

Andrew: the agency-consultancy-outsourcer convergence marches forward. Expect even greater upheaval on this front.

Digital Lift: Digital Success Principles for Marketing Leaders

I am excited to introduce Digital Lift: Digital Success Principles for Marketing Leaders.

digital-lift-cover

It is available on Amazon.com, here.

Much more strategic guidance than practitioner’s tool, the principles represent the experience of more than a thousand marketers and data and results from thousands of digital marketing programs.

I welcome your feedback and would be happy to provide deeper context for any of the principles. Reach me on andrew@andrewdennis.com or andrew@northpage.com.

If content is king, we need a revolt and someone needs to kill him

https://www.linkedin.com/pulse/content-king-we-need-revolt-someone-needs-kill-him-tom-goodwin

We’re drowning in excess, in a world where everyone can make everything and the democratization of creativity, but what if the wisdom of crowds is a myth? Maybe we should focus on quality and not participation, maybe we need a way to bring the best to the top.  Maybe the reaction to a time of abundance is that in the future, less is more.

You say advertising, I say block that malware

http://www.engadget.com/2016/01/08/you-say-advertising-i-say-block-that-malware/

The real reason online advertising is doomed and adblockers thrive? Its malware epidemic is unacknowledged, and out of control.

The Forbes 30 Under 30 list came out this week and it featured a prominent security researcher. Other researchers were pleased to see one of their own getting positive attention, and visited the site in droves to view the list.

On arrival, like a growing number of websites, Forbes asked readers to turn off ad blockers in order to view the article. After doing so, visitors were immediately served with pop-under malware, primed to infect their computers, and likely silently steal passwords, personal data and banking information. Or, as is popular worldwide with these malware “exploit kits,” lock up their hard drives in exchange for Bitcoin ransom.