Amazon is now challenging major online business suppliers in office products (Staples) and industrial goods (Grainger). It has over nine million items for sale and all products available on the Amazon.com marketplace are also accessible on the Amazon Business site.
Patagonia, long known for eschewing traditional retail models, announced today that it is disabling its mobile app, a result of enhanced mobile web capabilities that may render certain apps obsolete.
And just like that, social networking is no more. The sites formerly known as social networks are pivoting to something else.
CMOs’ greatest business challenge today is industry convergence, in which competition increasingly comes from both inside and outside their traditional speheres of business, often fueled by digital innovation, according to a new study by IBM Corp.
I am excited to introduce Digital Lift: Digital Success Principles for Marketing Leaders.
It is available on Amazon.com, here.
Much more strategic guidance than practitioner’s tool, the principles represent the experience of more than a thousand marketers and data and results from thousands of digital marketing programs.
I welcome your feedback and would be happy to provide deeper context for any of the principles. Reach me on email@example.com or firstname.lastname@example.org.
I predict that in 5 years free shipping will be the norm.
We’re drowning in excess, in a world where everyone can make everything and the democratization of creativity, but what if the wisdom of crowds is a myth? Maybe we should focus on quality and not participation, maybe we need a way to bring the best to the top. Maybe the reaction to a time of abundance is that in the future, less is more.
The real reason online advertising is doomed and adblockers thrive? Its malware epidemic is unacknowledged, and out of control.
The Forbes 30 Under 30 list came out this week and it featured a prominent security researcher. Other researchers were pleased to see one of their own getting positive attention, and visited the site in droves to view the list.
On arrival, like a growing number of websites, Forbes asked readers to turn off ad blockers in order to view the article. After doing so, visitors were immediately served with pop-under malware, primed to infect their computers, and likely silently steal passwords, personal data and banking information. Or, as is popular worldwide with these malware “exploit kits,” lock up their hard drives in exchange for Bitcoin ransom.
During the past two decades, retailing in the U.S. has been transformed by a dramatically different new sales channel, say University of Chicago economists Ali Hortacsu and Chad Syverson.
In the heart of the holiday retail season, two classes of retailers have emerged as 87% of retail websites have significant mobile user experience deficits while 13% thrill mobile visitors and ring the mobile cash register.
The challenge: making a full, rich desktop website fit in the palm of your hand. This is no small ask of marketers who are not minimalists and web teams who are not mobile natives.
Andrew: Written by yours truly and published by IBM. Much more strategic digital marketing content to follow.