Category Archives: Digital Marketing Strategy

Digital Lift: Digital Success Principles for Marketing Leaders

I am excited to introduce Digital Lift: Digital Success Principles for Marketing Leaders.

digital-lift-cover

It is available on Amazon.com, here.

Much more strategic guidance than practitioner’s tool, the principles represent the experience of more than a thousand marketers and data and results from thousands of digital marketing programs.

I welcome your feedback and would be happy to provide deeper context for any of the principles. Reach me on andrew@andrewdennis.com or andrew@northpage.com.

If content is king, we need a revolt and someone needs to kill him

https://www.linkedin.com/pulse/content-king-we-need-revolt-someone-needs-kill-him-tom-goodwin

We’re drowning in excess, in a world where everyone can make everything and the democratization of creativity, but what if the wisdom of crowds is a myth? Maybe we should focus on quality and not participation, maybe we need a way to bring the best to the top.  Maybe the reaction to a time of abundance is that in the future, less is more.

You say advertising, I say block that malware

http://www.engadget.com/2016/01/08/you-say-advertising-i-say-block-that-malware/

The real reason online advertising is doomed and adblockers thrive? Its malware epidemic is unacknowledged, and out of control.

The Forbes 30 Under 30 list came out this week and it featured a prominent security researcher. Other researchers were pleased to see one of their own getting positive attention, and visited the site in droves to view the list.

On arrival, like a growing number of websites, Forbes asked readers to turn off ad blockers in order to view the article. After doing so, visitors were immediately served with pop-under malware, primed to infect their computers, and likely silently steal passwords, personal data and banking information. Or, as is popular worldwide with these malware “exploit kits,” lock up their hard drives in exchange for Bitcoin ransom.

A Two-Class Mobile Retail Society: The Haves and Have Nots | IBM Commerce Blog

https://www.ibm.com/blogs/commerce/articles/2015/11/24/a-two-class-mobile-retail-society-the-haves-and-have-nots/

In the heart of the holiday retail season, two classes of retailers have emerged as 87% of retail websites have significant mobile user experience deficits while 13% thrill mobile visitors and ring the mobile cash register.

The challenge: making a full, rich desktop website fit in the palm of your hand. This is no small ask of marketers who are not minimalists and web teams who are not mobile natives.

Andrew: Written by yours truly and published by IBM. Much more strategic digital marketing content to follow.