In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans

https://digiday.com/media/hunt-consumer-revenue-publishers-hiring-e-commerce-marketing-veterans/

Karl Wells, gm of WSJ Membership: “The shift away from being a department focused on circulation to a department driven by digital subscription growth fundamentally changed the way we worked, including the variety of skill sets we sought out,” he said. “The team we’ve built is a combination of marketers who are data-curious, data-literate, digital-first and can balance the need for art and science.”

Andrew: “data-curious, data-literate, digital-first and can balance the need for art and science” filters down the pool to about five people globally.