‘We’re giving the business away to consultants’: Agencies brace for new competition

https://digiday.com/marketing/giving-business-away-consultants-agencies-brace-new-competition/

“Agencies of all shapes and sizes gathered in Charleston, South Carolina, this week to discuss what’s ailing the agency world and how to build the next great modern agency. Over town halls and working group sessions, they discussed everything from consultancies to transparency. Here are the highlights.”

Andrew: A quick must-read. If it is this bad in the digital consulting and agency space (which it is), imagine what clients experience. Change is rarely pain-free. Add rapid growth to the mix and you have a digital wild west.