I am excited to introduce Digital Lift: Digital Success Principles for Marketing Leaders.
It is available on Amazon.com, here.
Much more strategic guidance than practitioner’s tool, the principles represent the experience of more than a thousand marketers and data and results from thousands of digital marketing programs.
I welcome your feedback and would be happy to provide deeper context for any of the principles. Reach me on email@example.com or firstname.lastname@example.org.