Amazon’s Secret Plan: Building A Platform For Inventors
Amazon is quietly working on a new program to connect the company with inventors and early-stage hardware and electronics startups, Re/code’s Jason Del Rey reports. Based on a few job postings, Del Rey’s sources describe it as Amazon’s attempt to get these innovative startups and small businesses to use Amazon as their main sales channel. In some cases, Amazon is offering hardware startups perks like enhanced marketing on its site, one source told Del Rey. A former Amazon employee speculated that Amazon could provide funding and mentorship to fledgling companies.