Coming in 2015: reality check for VC-engorged digital media
For venture-backed publications, 2014 was a year unlike any other. This has prompted a fever pitch about “what happens next?” Harvard’s NiemanLab published a slew of predictions from industry observers. They were well argued, but I disagree with many of them. In my opinion, the major narrative in 2015 will be revenue. Everything else will be a function of how publishers thrive or struggle to monetize.