How brick-and-mortar Pep Boys used data to reinvent itself as a digital brand
In some ways, Pep Boys is the quintessential heritage retailer. Founded in 1921, the automotive chain is a Philadelphia institution. The company’s famous spokesmen — Manny, Moe and Jack, modeled after the company’s three founders — are as definitively “Philly”as eating cheesesteaks and hating on the Giants. At a time when all national retailers must go digital or die, how can such a brick-and-mortar brand make the transition to online?